BYD's European push gets boost in Sweden
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BYD's European push gets boost in Sweden

Oct 03, 2023

BYD Atto 3

The BYD Atto 3 was the best-selling electric vehicle in Sweden in July, a boost for the Chinese automaker's push into the European market.

BYD sold 721 units of the crossover, trumping the VW ID4, according to data from the Mobility Sweden automotive association.

BYD, which dethroned VW as China's top-selling automaker this year, is trying to expand in Europe as the region is shifting away from the combustion engine.

Its sales offensive is one of several by Chinese manufacturers, intensifying competition in an already-fragmented market.

When looking at registrations for all drivetrains, the Volvo XC60 narrowly beat out the Atto 3, which retails for around 445,000 Swedish kronor ($41,464).

The Tesla Model Y remains the best-selling passenger car overall in Sweden after the first seven months, ahead of two Volvo models.

BYD has been expanding its model lineup, geographic footprint and manufacturing capacity rapidly in the last two years, challenging Tesla's EV dominance. When counting both full-electric and plug-in hybrid models, BYD already is No. 1 globally.

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